People don't read anymore. They watch. 85% of consumers want to see more video content from brands, and 84% say they've been convinced to buy something after watching a brand's video.
For local businesses, video is the fastest way to build trust with potential customers who've never met you.
Why Video Works So Well for Local Businesses
1. People Buy from People They Trust
Video lets potential customers see your face, hear your voice, and get a sense of who you are before they ever call. For service businesses especially, this trust factor is everything.
2. Google Loves Video
Pages with video are 53x more likely to rank on the first page of Google. YouTube is the second-largest search engine in the world. Video content gets you visibility on both platforms.
3. Social Media Rewards Video
Every social platform — Facebook, Instagram, TikTok, LinkedIn — prioritizes video content in their algorithms. A 60-second video will get 10x the reach of a text post.
5 Video Types Every Local Business Should Make
1. Introduction Video
Who are you? What do you do? Why should someone hire you? Keep it under 2 minutes. Put it on your homepage and GBP.
2. Customer Testimonials
Nothing sells like a happy customer telling their story. Film 30-second clips after completing great work.
3. Behind-the-Scenes
Show your process. People are curious how things work. A plumber showing a repair, a realtor walking a property, a coach running a session — this builds credibility.
4. Tips & Education
Share quick tips related to your expertise. "3 signs your HVAC needs replacing" or "What to look for in a first home." Position yourself as the expert.
5. Before & After
Show the transformation. Contractors, landscapers, designers — this content performs incredibly well.
You Don't Need a Production Team
Your smartphone is enough. Here's the formula:
Where to Post
Start This Week
Film one video this week. Just one. Introduce yourself and your business. Post it everywhere. You'll be surprised how many people respond to it.
The businesses that show up on video will always beat the businesses that hide behind a logo.